All sites / United Kingdom / #17 / Government and public services / UK Government
service.gov.uk grew its search traffic 80%.
estimated monthly search visits, Oct 2024
9.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
16.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+80%
change in estimated search traffic
change in keywords ranking top 3
+26%
change in keywords ranking top 3
Estimated search traffic
service.gov.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
service.gov.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 955,132 ranking keywords in Oct 2026, against 3,643,686 in Oct 2024.
How often AI answers cite service.gov.uk
Engine
Citations in the Ahrefs index
ChatGPT
35,460
Google AI Mode
10,479
Gemini
2,771
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about service.gov.uk
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
2 of 5
2 of 5
Google AI Mode
2 of 5
2 of 5
Gemini
1 of 5
0 of 5
Give me an overview of “universal credit”, with links to reliable sources.from the keyword “universal credit”
What does “Companies House beta” refer to, and where can I find the current official company-information service?from the keyword “companies house beta”
Where can I find current UK Civil Service job vacancies and application requirements?from the keyword “civil service jobs”
Give me an overview of “government gateway”, with links to reliable sources.from the keyword “government gateway”
How can I search company information through the official Companies House service?from the keyword “companies house search”
Visits since ChatGPT launched
all visits, Nov 2022
61K
all visits, Nov 2022
all visits, June 2026
66
all visits, June 2026
organic search visits, June 2026
66
organic search visits, June 2026
visits from AI assistants, June 2026
0
visits from AI assistants, June 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
