Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #23 / Telcos, utilities and transport / Comcast (Sky)

sky.com lost rankings and 16% of its search traffic.

estimated monthly search visits, Oct 2024
13.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
11.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−16%
change in estimated search traffic
change in keywords ranking top 3
−16%
change in keywords ranking top 3

Estimated search traffic

08.7M17.4M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202413.3MOct 202515.8MOct 202611.2M
sky.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

026K52K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202447KOct 202546KOct 202640K
sky.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 118,001 ranking keywords in Oct 2026, against 921,834 in Oct 2024.

How often AI answers cite sky.com

EngineCitations in the Ahrefs index
ChatGPT3,898
Google AI Mode3,091
Gemini1,039

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about sky.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode4 of 53 of 5
Gemini4 of 51 of 5
  1. Give me an overview of “sky news”, with links to reliable sources.from the keyword “sky news”
  2. Give me an overview of “sky email”, with links to reliable sources.from the keyword “sky email”
  3. Give me an overview of “andy burnham”, with links to reliable sources.from the keyword “andy burnham”
  4. Give me an overview of “sky broadband”, with links to reliable sources.from the keyword “sky broadband”
  5. Give me an overview of “my sky”, with links to reliable sources.from the keyword “my sky”

Visits since ChatGPT launched

all visits, Nov 2022
61.7M
all visits, Nov 2022
all visits, Oct 2026
34.4M
all visits, Oct 2026
organic search visits, Oct 2026
4.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
5K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.