All sites / United Kingdom / #71 / Retail and ecommerce / Smyths Toys

smythstoys.com lost rankings and 11% of its search traffic.

estimated monthly search visits, Oct 2024: 4.4M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 3.9M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −11%; change in estimated search traffic
change in keywords ranking top 3: −14%; change in keywords ranking top 3

Estimated search traffic

smythstoys.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

smythstoys.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 70,640 ranking keywords in Oct 2026, against 323,595 in Oct 2024.

How often AI answers cite smythstoys.com

Engine	Citations in the Ahrefs index
ChatGPT	1,868
Google AI Mode	1,854
Gemini	936

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about smythstoys.com

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	3 of 5
Google AI Mode	0 of 5	0 of 5
Gemini	1 of 5	1 of 5

What should I compare when buying a Nintendo Switch, including model, games, accessories and total price?from the keyword “nintendo switch”
What should I compare when buying NeeDoh toys, including materials, age guidance, safety and price?from the keyword “needoh”
What should I compare when researching Nintendo Switch 2, including features, games, accessories and total price?from the keyword “nintendo switch 2”
What are NeeDoh toys, and how can I check their age guidance, features and current prices?from the keyword “nee doh”
What should I compare when buying Squishmallows, including size, materials, authenticity and price?from the keyword “squishmallows”

Visits since ChatGPT launched

all visits, Nov 2022: 10.3M; all visits, Nov 2022
all visits, Oct 2026: 16.8M; all visits, Oct 2026
organic search visits, Oct 2026: 1.7M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 3K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.