All sites / United Kingdom / #65 / Sport / publisher / Flutter Entertainment (Sky Betting & Gaming)

sportinglife.com kept its Google rankings and lost 28% of its search traffic.

estimated monthly search visits, Oct 2024: 5.8M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 4.2M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −28%; change in estimated search traffic
change in keywords ranking top 3: −5%; change in keywords ranking top 3

Estimated search traffic

sportinglife.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

sportinglife.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 27,463 ranking keywords in Oct 2026, against 124,752 in Oct 2024.

How often AI answers cite sportinglife.com

Engine	Citations in the Ahrefs index
ChatGPT	28
Google AI Mode	24
Gemini	23

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about sportinglife.com

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	4 of 5
Google AI Mode	3 of 5	2 of 5
Gemini	2 of 5	2 of 5

Where can I check fast horse-racing results, with the meeting, race time and date identified?from the keyword “fast results”
Where can I check greyhound results, with the date and competition clearly identified?from the keyword “greyhound results”
Where can I find today’s horse-racing schedule and results, with the meeting and race times identified?from the keyword “horse racing today”
Where can I check racing results, with the date and competition clearly identified?from the keyword “racing results”
Where can I check today’s horse-racing results, with the meeting, race time and update time identified?from the keyword “today's racing results”

Visits since ChatGPT launched

all visits, Nov 2022: 10.2M; all visits, Nov 2022
all visits, Oct 2026: 3.8M; all visits, Oct 2026
organic search visits, Oct 2026: 375K; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 0; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.