All sites / United Kingdom / #81 / Retail and ecommerce / Frasers Group
sportsdirect.com kept its Google rankings and lost 15% of its search traffic.
estimated monthly search visits, Oct 2024
4.0M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
3.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−15%
change in estimated search traffic
change in keywords ranking top 3
+4%
change in keywords ranking top 3
Estimated search traffic
sportsdirect.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
sportsdirect.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 128,992 ranking keywords in Oct 2026, against 553,657 in Oct 2024.
How often AI answers cite sportsdirect.com
Engine
Citations in the Ahrefs index
ChatGPT
1,450
Google AI Mode
1,694
Gemini
1,012
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about sportsdirect.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
3 of 5
Google AI Mode
3 of 5
2 of 5
Gemini
3 of 5
1 of 5
Give me an overview of “superdry”, with links to reliable sources.from the keyword “superdry”
Give me an overview of “crocs”, with links to reliable sources.from the keyword “crocs”
Give me an overview of “sport direct”, with links to reliable sources.from the keyword “sport direct”
Where can I find Sports Direct’s current returns policy, including deadlines, exclusions and costs?from the keyword “sports direct returns”
How can I find a Sports Direct store near my location and check opening hours?from the keyword “sports direct near me”
Visits since ChatGPT launched
all visits, Nov 2022
10.4M
all visits, Nov 2022
all visits, Oct 2026
18.0M
all visits, Oct 2026
organic search visits, Oct 2026
1.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
6K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
