Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #49 / Retail and ecommerce / Tesco

tesco.com kept its Google rankings and lost 17% of its search traffic.

estimated monthly search visits, Oct 2024
6.4M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
5.3M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−17%
change in estimated search traffic
change in keywords ranking top 3
−1%
change in keywords ranking top 3

Estimated search traffic

04.8M9.6M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20246.4MOct 20258.7MOct 20265.3M
tesco.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

059K119K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202496KOct 2025108KOct 202695K
tesco.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 228,875 ranking keywords in Oct 2026, against 1,114,551 in Oct 2024.

How often AI answers cite tesco.com

EngineCitations in the Ahrefs index
ChatGPT18,814
Google AI Mode10,897
Gemini5,348

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about tesco.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini5 of 54 of 5
  1. Where can I find current Tesco job vacancies in the United Kingdom and check their requirements?from the keyword “tesco jobs”
  2. How does Tesco Clubcard work, and what eligibility rules, benefits and limitations should I check?from the keyword “tesco clubcard”
  3. What should I compare when buying F&F clothing, including sizing, materials, price and returns?from the keyword “f&f clothing”
  4. What clothing does Tesco offer, and how can I check sizing, prices and returns?from the keyword “tesco clothing”
  5. How can I shop for Tesco groceries and compare prices, availability and delivery or collection terms?from the keyword “tesco groceries”

Visits since ChatGPT launched

all visits, Nov 2022
26.3M
all visits, Nov 2022
all visits, Oct 2026
29.4M
all visits, Oct 2026
organic search visits, Oct 2026
4.3M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
19K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.