All sites / United Kingdom / #67 / Telcos, utilities and transport / Greater London Authority (TfL)

tfl.gov.uk kept its Google rankings and lost 29% of its search traffic.

estimated monthly search visits, Oct 2024: 5.2M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 3.7M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −29%; change in estimated search traffic
change in keywords ranking top 3: +8%; change in keywords ranking top 3

Estimated search traffic

tfl.gov.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

tfl.gov.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 78,846 ranking keywords in Oct 2026, against 326,720 in Oct 2024.

How often AI answers cite tfl.gov.uk

Engine	Citations in the Ahrefs index
ChatGPT	1,363
Google AI Mode	1,042
Gemini	333

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about tfl.gov.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	5 of 5	5 of 5
Gemini	5 of 5	3 of 5

Give me an overview of “elizabeth line”, with links to reliable sources.from the keyword “elizabeth line”
How can I use TfL’s journey planner for a chosen route, date and travel time?from the keyword “tfl journey planner”
How can I check whether a vehicle meets ULEZ requirements using official information?from the keyword “ulez check”
Where can I find the current London Tube map and check for service changes?from the keyword “tube map”
Where can I find the current London Underground map and check service changes?from the keyword “london underground map”

Visits since ChatGPT launched

all visits, Nov 2022: 20.5M; all visits, Nov 2022
all visits, Oct 2026: 14.4M; all visits, Oct 2026
organic search visits, Oct 2026: 2.6M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 22K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.