All sites / United Kingdom / #39 / News and media / publisher / News Corp (News UK)

thesun.co.uk kept its Google rankings and lost 18% of its search traffic.

estimated monthly search visits, Oct 2024: 8.4M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 6.9M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −18%; change in estimated search traffic
change in keywords ranking top 3: −3%; change in keywords ranking top 3

Estimated search traffic

thesun.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

thesun.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 203,229 ranking keywords in Oct 2026, against 2,037,560 in Oct 2024.

How often AI answers cite thesun.co.uk

Engine	Citations in the Ahrefs index
ChatGPT	8,748
Google AI Mode	4,389
Gemini	31

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about thesun.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	2 of 5	2 of 5
Google AI Mode	0 of 5	0 of 5
Gemini	1 of 5	0 of 5

Give me an overview of “ufc”, with links to reliable sources.from the keyword “ufc”
Where can I find current sun news coverage, with publication dates and original sources?from the keyword “sun news”
Give me an overview of “sun newspaper”, with links to reliable sources.from the keyword “sun newspaper”
What is Matalan, and what products and shopping options does it offer?from the keyword “matalan”
Where can I find current celebrity news coverage, with publication dates and original sources?from the keyword “celebrity news”

Visits since ChatGPT launched

all visits, Nov 2022: 55.6M; all visits, Nov 2022
all visits, Oct 2026: 16.9M; all visits, Oct 2026
organic search visits, Oct 2026: 3.6M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 618; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.