Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #15 / Travel and local / publisher / Tripadvisor (Liberty TripAdvisor)

tripadvisor.co.uk lost rankings and 21% of its search traffic.

estimated monthly search visits, Oct 2024
22.4M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
17.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−21%
change in estimated search traffic
change in keywords ranking top 3
−16%
change in keywords ranking top 3

Estimated search traffic

013.5M26.9M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202422.4MOct 202524.5MOct 202617.6M
tripadvisor.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0412K824K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024749KOct 2025739KOct 2026632K
tripadvisor.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,600,229 ranking keywords in Oct 2026, against 3,816,929 in Oct 2024.

How often AI answers cite tripadvisor.co.uk

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode33,590
Gemini1

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about tripadvisor.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 52 of 5
Google AI Mode2 of 50 of 5
Gemini2 of 50 of 5
  1. Give me an overview of “cinema”, with links to reliable sources.from the keyword “cinema”
  2. How can I find Indian restaurants near my location and compare menus, opening hours and reviews?from the keyword “indian restaurant near me”
  3. Give me an overview of “dave's hot chicken”, with links to reliable sources.from the keyword “dave's hot chicken”
  4. How can I find restaurants near my location and compare menus, opening hours and recent reviews?from the keyword “restaurants near me”
  5. Give me an overview of “virgin atlantic”, with links to reliable sources.from the keyword “virgin atlantic”

Visits since ChatGPT launched

all visits, Nov 2022
17.2M
all visits, Nov 2022
all visits, Oct 2026
18.6M
all visits, Oct 2026
organic search visits, Oct 2026
5.6M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
2K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.