All sites / United Kingdom / #46 / Travel and local / TUI Group

tui.co.uk kept its Google rankings and lost 25% of its search traffic.

estimated monthly search visits, Oct 2024: 7.5M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 5.6M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −25%; change in estimated search traffic
change in keywords ranking top 3: −1%; change in keywords ranking top 3

Estimated search traffic

tui.co.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

tui.co.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 159,129 ranking keywords in Oct 2026, against 428,966 in Oct 2024.

How often AI answers cite tui.co.uk

Engine	Citations in the Ahrefs index
ChatGPT	3,144
Google AI Mode	5,939
Gemini	2,758

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about tui.co.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	3 of 5	3 of 5
Google AI Mode	3 of 5	2 of 5
Gemini	4 of 5	1 of 5

How can I compare last-minute holidays from the United Kingdom, including total cost and booking conditions?from the keyword “last minute holidays”
What should I consider when planning a holiday from the United Kingdom, including destination, budget and booking conditions?from the keyword “holidays”
How can I compare tui flights, including total fares, baggage and change conditions?from the keyword “tui flights”
Where can I check current Gatwick departure information, with flight numbers, times and status updates?from the keyword “gatwick departures”
Give me an overview of “tui holidays”, with links to reliable sources.from the keyword “tui holidays”

Visits since ChatGPT launched

all visits, Nov 2022: 5.4M; all visits, Nov 2022
all visits, Oct 2026: 11.8M; all visits, Oct 2026
organic search visits, Oct 2026: 930K; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 3K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.