All sites / United Kingdom / #10 / Government and public services / UK Government

www.gov.uk kept its Google rankings and lost 43% of its search traffic.

estimated monthly search visits, Oct 2024: 53.5M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 30.8M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −43%; change in estimated search traffic
change in keywords ranking top 3: +12%; change in keywords ranking top 3

Estimated search traffic

www.gov.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

www.gov.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 601,639 ranking keywords in Oct 2026, against 2,244,343 in Oct 2024.

How often AI answers cite www.gov.uk

Engine	Citations in the Ahrefs index
ChatGPT	67,108
Google AI Mode	19,456
Gemini	6,063

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about www.gov.uk

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	5 of 5	5 of 5
Gemini	5 of 5	5 of 5

Give me an overview of “companies house”, with links to reliable sources.from the keyword “companies house”
How can I check a vehicle’s MOT history using official UK information?from the keyword “mot history check”
How can I tax a vehicle through the official UK service, and what information and payment options are required?from the keyword “tax my car”
How can I check a vehicle’s MOT status and history using official UK services?from the keyword “mot check”
Give me an overview of “universal credit”, with links to reliable sources.from the keyword “universal credit”

Visits since ChatGPT launched

all visits, Nov 2022: 64.8M; all visits, Nov 2022
all visits, Oct 2026: 87.9M; all visits, Oct 2026
organic search visits, Oct 2026: 28.0M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 211K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.