Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #11 / Health and medical / publisher / UK Government (NHS England)

www.nhs.uk kept its Google rankings and lost 21% of its search traffic.

estimated monthly search visits, Oct 2024
27.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
21.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−21%
change in estimated search traffic
change in keywords ranking top 3
+15%
change in keywords ranking top 3

Estimated search traffic

020.9M41.8M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202427.2MOct 202538.0MOct 202621.6M
www.nhs.uk, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0257K513K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024376KOct 2025467KOct 2026433K
www.nhs.uk, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 647,783 ranking keywords in Oct 2026, against 1,673,700 in Oct 2024.

How often AI answers cite www.nhs.uk

EngineCitations in the Ahrefs index
ChatGPT48,804
Google AI Mode18,792
Gemini5,600

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about www.nhs.uk

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 54 of 5
Gemini5 of 51 of 5
  1. Give me an overview of “bmi”, with links to reliable sources.from the keyword “bmi”
  2. Give me an overview of “hand foot and mouth”, with links to reliable sources.from the keyword “hand foot and mouth”
  3. Give me an overview of “endometriosis”, with links to reliable sources.from the keyword “endometriosis”
  4. Give me an overview of “scabies”, with links to reliable sources.from the keyword “scabies”
  5. Give me an overview of “bmi calculator”, with links to reliable sources.from the keyword “bmi calculator”

Visits since ChatGPT launched

all visits, Nov 2022
27.8M
all visits, Nov 2022
all visits, Oct 2026
31.7M
all visits, Oct 2026
organic search visits, Oct 2026
6.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
22K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.