Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #99 / Sport / publisher / Sports Reference

baseball-reference.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
8.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
7.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−6%
change in estimated search traffic
change in keywords ranking top 3
+39%
change in keywords ranking top 3

Estimated search traffic

05.8M11.5M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20248.2MOct 202510.5MOct 20267.7M
baseball-reference.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

059K117K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202477KOct 202595KOct 2026107K
baseball-reference.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 201,770 ranking keywords in Oct 2026, against 536,715 in Oct 2024.

How often AI answers cite baseball-reference.com

EngineCitations in the Ahrefs index
ChatGPT742
Google AI Mode377
Gemini327

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about baseball-reference.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode1 of 51 of 5
Gemini4 of 51 of 5
  1. Give me an overview of “tarik skubal”, with links to reliable sources.from the keyword “tarik skubal”
  2. Give me an overview of “freddie freeman”, with links to reliable sources.from the keyword “freddie freeman”
  3. Give me an overview of “aaron judge”, with links to reliable sources.from the keyword “aaron judge”
  4. Give me an overview of “pete rose”, with links to reliable sources.from the keyword “pete rose”
  5. Where can I check mlb scores, with the date and competition clearly identified?from the keyword “mlb scores”

Visits since ChatGPT launched

all visits, Nov 2022
25.4M
all visits, Nov 2022
all visits, Oct 2026
14.2M
all visits, Oct 2026
organic search visits, Oct 2026
5.2M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
2K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.