All sites / United States / #74 / Reference and knowledge / publisher / Encyclopaedia Britannica
britannica.com kept its Google rankings and lost 30% of its search traffic.
estimated monthly search visits, Oct 2024
25.6M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
17.8M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−30%
change in estimated search traffic
change in keywords ranking top 3
+8%
change in keywords ranking top 3
Estimated search traffic
britannica.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
britannica.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,746,775 ranking keywords in Oct 2026, against 9,338,850 in Oct 2024.
How often AI answers cite britannica.com
Engine
Citations in the Ahrefs index
ChatGPT
9
Google AI Mode
14,637
Gemini
9,088
Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.
Five questions we ask the AI engines about britannica.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
0 of 5
1 of 5
Google AI Mode
3 of 5
3 of 5
Gemini
4 of 5
1 of 5
Give me an overview of “india”, with links to reliable sources.from the keyword “india”
Give me an overview of “quizzes”, with links to reliable sources.from the keyword “quizzes”
Give me an overview of “cats”, with links to reliable sources.from the keyword “cats”
Give me an overview of “periodic table”, with links to reliable sources.from the keyword “periodic table”
Give me an overview of “blockchain”, with links to reliable sources.from the keyword “blockchain”
Visits since ChatGPT launched
all visits, Nov 2022
27.4M
all visits, Nov 2022
all visits, Oct 2026
26.2M
all visits, Oct 2026
organic search visits, Oct 2026
15.3M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
53K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
