All sites / United States / #71 / Marketplaces and classifieds / S&P Global Mobility
carfax.com kept its Google rankings and lost 36% of its search traffic.
estimated monthly search visits, Oct 2024
15.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
9.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−36%
change in estimated search traffic
change in keywords ranking top 3
+20%
change in keywords ranking top 3
Estimated search traffic
carfax.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
carfax.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 569,220 ranking keywords in Oct 2026, against 1,572,704 in Oct 2024.
How often AI answers cite carfax.com
Engine
Citations in the Ahrefs index
ChatGPT
21,465
Google AI Mode
8,641
Gemini
6,466
Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.
Five questions we ask the AI engines about carfax.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
3 of 5
Google AI Mode
3 of 5
3 of 5
Gemini
3 of 5
2 of 5
How does CARFAX estimate a vehicle’s value, and what information is needed?from the keyword “carfax value”
How can I get a CARFAX report, and what vehicle-history information does it cover?from the keyword “carfax report”
What should I compare when researching toyota tundra for sale, including price, reliability and running costs?from the keyword “toyota tundra for sale”
How can I use a vehicle identification number for a CARFAX history check, and what does the report cover?from the keyword “carfax vin”
What should I compare when researching Kia Stinger, including price, reliability and running costs?from the keyword “kia stinger”
Visits since ChatGPT launched
all visits, Nov 2022
28.8M
all visits, Nov 2022
all visits, Oct 2026
39.6M
all visits, Oct 2026
organic search visits, Oct 2026
7.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
25K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
