Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #82 / Marketplaces and classifieds / publisher / CarMax

edmunds.com kept its Google rankings and lost 30% of its search traffic.

estimated monthly search visits, Oct 2024
13.4M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
9.3M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−30%
change in estimated search traffic
change in keywords ranking top 3
+2%
change in keywords ranking top 3

Estimated search traffic

07.4M14.7M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202413.4MOct 202510.1MOct 20269.3M
edmunds.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0155K310K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024276KOct 2025249KOct 2026282K
edmunds.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 680,280 ranking keywords in Oct 2026, against 1,920,901 in Oct 2024.

How often AI answers cite edmunds.com

EngineCitations in the Ahrefs index
ChatGPT47,692
Google AI Mode57,959
Gemini38,923

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about edmunds.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT3 of 52 of 5
Google AI Mode2 of 52 of 5
Gemini1 of 50 of 5
  1. Give me an overview of “car reviews”, with links to reliable sources.from the keyword “car reviews”
  2. What can a check-engine light mean, and where can I find reliable guidance on inspection and next steps?from the keyword “check engine light”
  3. What should I compare when researching toyota grand highlander, including price, reliability and running costs?from the keyword “toyota grand highlander”
  4. Give me an overview of “rivian r2”, with links to reliable sources.from the keyword “rivian r2”
  5. What should I compare when researching toyota tacoma for sale, including price, reliability and running costs?from the keyword “toyota tacoma for sale”

Visits since ChatGPT launched

all visits, Nov 2022
13.2M
all visits, Nov 2022
all visits, Oct 2026
16.4M
all visits, Oct 2026
organic search visits, Oct 2026
6.9M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
41K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.