Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #89 / Travel and local / Expedia Group

expedia.com lost rankings and 33% of its search traffic.

estimated monthly search visits, Oct 2024
14.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
9.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−33%
change in estimated search traffic
change in keywords ranking top 3
−17%
change in keywords ranking top 3

Estimated search traffic

011.3M22.7M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202414.7MOct 202520.6MOct 20269.9M
expedia.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0287K573K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024473KOct 2025521KOct 2026394K
expedia.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,247,278 ranking keywords in Oct 2026, against 4,232,163 in Oct 2024.

How often AI answers cite expedia.com

EngineCitations in the Ahrefs index
ChatGPT11,598
Google AI Mode14,587
Gemini7,933

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about expedia.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 52 of 5
Google AI Mode2 of 52 of 5
Gemini2 of 51 of 5
  1. How can I contact Expedia customer service through official channels?from the keyword “expedia customer service”
  2. How can I compare cheap flights, including total fares, baggage and change conditions?from the keyword “cheap flights”
  3. How can I find and compare cheap flights, the meaning of “vuelos baratos”, including baggage and change conditions?from the keyword “vuelos baratos”
  4. How can I compare flights, including total fares, baggage and change conditions?from the keyword “flights”
  5. How can I compare expedia hotels by location, total price and cancellation terms?from the keyword “expedia hotels”

Visits since ChatGPT launched

all visits, Nov 2022
44.9M
all visits, Nov 2022
all visits, Oct 2026
64.0M
all visits, Oct 2026
organic search visits, Oct 2026
9.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
75K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.