Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #76 / Education / Harvard University

harvard.edu grew its search traffic 51%.

estimated monthly search visits, Oct 2024
7.1M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
10.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+51%
change in estimated search traffic
change in keywords ranking top 3
+70%
change in keywords ranking top 3

Estimated search traffic

06.5M13.0M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20247.1MOct 202511.8MOct 202610.7M
harvard.edu, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0170K340K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024182KOct 2025265KOct 2026309K
harvard.edu, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 865,782 ranking keywords in Oct 2026, against 5,407,840 in Oct 2024.

How often AI answers cite harvard.edu

EngineCitations in the Ahrefs index
ChatGPT12,274
Google AI Mode10,250
Gemini3,472

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about harvard.edu

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 50 of 5
Google AI Mode2 of 52 of 5
Gemini2 of 50 of 5
  1. Give me an overview of “anti inflammatory diet”, with links to reliable sources.from the keyword “anti inflammatory diet”
  2. What are practical public-speaking tips, with reliable sources?from the keyword “public speaking tips”
  3. Give me an overview of “banana”, with links to reliable sources.from the keyword “banana”
  4. Give me an overview of “peptides”, with links to reliable sources.from the keyword “peptides”
  5. Give me an overview of “bmi calculator”, with links to reliable sources.from the keyword “bmi calculator”

Visits since ChatGPT launched

all visits, Nov 2022
20.6M
all visits, Nov 2022
all visits, Oct 2026
20.1M
all visits, Oct 2026
organic search visits, Oct 2026
8.0M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
95K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.