Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #32 / Retail and ecommerce / The Home Depot

homedepot.com lost rankings and 22% of its search traffic.

estimated monthly search visits, Oct 2024
41.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
32.3M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−22%
change in estimated search traffic
change in keywords ranking top 3
−34%
change in keywords ranking top 3

Estimated search traffic

034.4M68.8M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202441.3MOct 202562.6MOct 202632.3M
homedepot.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0580K1.2M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024944KOct 20251.1MOct 2026623K
homedepot.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 2,214,475 ranking keywords in Oct 2026, against 8,212,483 in Oct 2024.

How often AI answers cite homedepot.com

EngineCitations in the Ahrefs index
ChatGPT51,265
Google AI Mode35,565
Gemini16,582

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about homedepot.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 53 of 5
Google AI Mode2 of 52 of 5
Gemini3 of 52 of 5
  1. How can I find a Home Depot store near my location and check its hours and services?from the keyword “home depot near me”
  2. Where can I find full-time jobs near my location in the United States and check their requirements?from the keyword “full time jobs near me”
  3. What does The Home Depot sell, and how can I compare its shopping, delivery and return options?from the keyword “the home depot”
  4. How does “smart thermostat” work, and what costs, terms and limitations should I check?from the keyword “smart thermostat”
  5. How does “home depot credit card” work, and what costs, terms and limitations should I check?from the keyword “home depot credit card”

Visits since ChatGPT launched

all visits, Nov 2022
187.6M
all visits, Nov 2022
all visits, Oct 2026
165.1M
all visits, Oct 2026
organic search visits, Oct 2026
35.0M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
352K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.