All sites / United States / #92 / Marketplaces and classifieds / publisher / Cox Automotive

kbb.com kept its Google rankings and lost 26% of its search traffic.

estimated monthly search visits, Oct 2024: 11.5M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 8.5M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −26%; change in estimated search traffic
change in keywords ranking top 3: −8%; change in keywords ranking top 3

Estimated search traffic

kbb.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

kbb.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 678,964 ranking keywords in Oct 2026, against 2,002,362 in Oct 2024.

How often AI answers cite kbb.com

Engine	Citations in the Ahrefs index
ChatGPT	38,836
Google AI Mode	51,627
Gemini	36,008

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about kbb.com

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	4 of 5
Google AI Mode	4 of 5	4 of 5
Gemini	5 of 5	3 of 5

What is a vehicle’s Blue Book value, and how is it estimated?from the keyword “blue book value”
How does KBB estimate vehicle values, and what information is needed?from the keyword “kbb value”
Give me an overview of “kelly blue book”, with links to reliable sources.from the keyword “kelly blue book”
Give me an overview of “kelley blue book”, with links to reliable sources.from the keyword “kelley blue book”
Where can I find cars for sale in the United States and compare listings?from the keyword “cars for sale”

Visits since ChatGPT launched

all visits, Nov 2022: 13.1M; all visits, Nov 2022
all visits, Oct 2026: 24.8M; all visits, Oct 2026
organic search visits, Oct 2026: 6.8M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 11K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.