Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #39 / Sport / publisher / Major League Baseball

mlb.com kept its Google rankings and lost 65% of its search traffic.

estimated monthly search visits, Oct 2024
49.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
17.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−65%
change in estimated search traffic
change in keywords ranking top 3
−6%
change in keywords ranking top 3

Estimated search traffic

037.3M74.7M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202449.2MOct 202567.9MOct 202617.4M
mlb.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0133K266K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024229KOct 2025242KOct 2026216K
mlb.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 381,483 ranking keywords in Oct 2026, against 1,856,168 in Oct 2024.

How often AI answers cite mlb.com

EngineCitations in the Ahrefs index
ChatGPT8,188
Google AI Mode4,680
Gemini2,611

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about mlb.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini5 of 52 of 5
  1. Where can I find Dodgers game schedules and results, with dates and the season identified?from the keyword “dodgers games”
  2. Give me an overview of “cleveland guardians”, with links to reliable sources.from the keyword “cleveland guardians”
  3. Where can I check mlb scores, with the date and competition clearly identified?from the keyword “mlb scores”
  4. Where can I find MLB game schedules and results, with dates and the season identified?from the keyword “mlb games”
  5. How do the MLB playoffs work, and where can I check the schedule and results for the current season?from the keyword “mlb playoffs”

Visits since ChatGPT launched

all visits, Nov 2022
35.8M
all visits, Nov 2022
all visits, Oct 2026
56.7M
all visits, Oct 2026
organic search visits, Oct 2026
12.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
21K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.