Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #88 / News and media / publisher / Microsoft

msn.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
9.1M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
9.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+4%
change in estimated search traffic
change in keywords ranking top 3
−46%
change in keywords ranking top 3

Estimated search traffic

05.9M11.8M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20249.1MOct 202510.7MOct 20269.5M
msn.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

020K40K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202428KOct 202536KOct 202615K
msn.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 106,932 ranking keywords in Oct 2026, against 4,415,637 in Oct 2024.

How often AI answers cite msn.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode309
Gemini5

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about msn.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode4 of 53 of 5
Gemini4 of 52 of 5
  1. Where can I find current msn news coverage, with publication dates and original sources?from the keyword “msn news”
  2. Give me an overview of “msn money”, with links to reliable sources.from the keyword “msn money”
  3. What free games are available through MSN, and how do I access them?from the keyword “msn free games”
  4. What games does MSN offer, and where can I check how to play them?from the keyword “msn games”
  5. Give me an overview of “online games”, with links to reliable sources.from the keyword “online games”

Visits since ChatGPT launched

all visits, Nov 2022
232.2M
all visits, Nov 2022
all visits, Oct 2026
269.2M
all visits, Oct 2026
organic search visits, Oct 2026
14.8M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
32K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.