All sites / United States / #38 / Sport / publisher / National Football League

nfl.com kept its Google rankings and lost 63% of its search traffic.

estimated monthly search visits, Oct 2024: 52.4M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 19.5M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −63%; change in estimated search traffic
change in keywords ranking top 3: −8%; change in keywords ranking top 3

Estimated search traffic

nfl.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

nfl.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 519,376 ranking keywords in Oct 2026, against 1,251,889 in Oct 2024.

How often AI answers cite nfl.com

Engine	Citations in the Ahrefs index
ChatGPT	4,614
Google AI Mode	1,693
Gemini	882

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about nfl.com

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	5 of 5	2 of 5
Gemini	5 of 5	3 of 5

Where can I check NFL schedule, with the date and competition clearly identified?from the keyword “nfl schedule”
Where can I check NFL scores, with the date and competition clearly identified?from the keyword “nfl scores”
Where can I check NFL standings, with the date and competition clearly identified?from the keyword “nfl standings”
Where can I find NFL game schedules and results, with dates and the season identified?from the keyword “nfl games”
Where can I find NFL statistics, with the season and measurement definitions identified?from the keyword “nfl stats”

Visits since ChatGPT launched

all visits, Nov 2022: 73.7M; all visits, Nov 2022
all visits, Oct 2026: 39.1M; all visits, Oct 2026
organic search visits, Oct 2026: 10.6M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 12K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.