Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #21 / Health and medical / publisher / US Government

nih.gov held its search traffic within 10%.

estimated monthly search visits, Oct 2024
47.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
44.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−6%
change in estimated search traffic
change in keywords ranking top 3
+26%
change in keywords ranking top 3

Estimated search traffic

029.7M59.3M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202447.5MOct 202553.9MOct 202644.7M
nih.gov, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

01.1M2.2M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.6MOct 20251.6MOct 20262.0M
nih.gov, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 5,185,934 ranking keywords in Oct 2026, against 16,913,461 in Oct 2024.

How often AI answers cite nih.gov

EngineCitations in the Ahrefs index
ChatGPT183,764
Google AI Mode70,130
Gemini19,611

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about nih.gov

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 54 of 5
Google AI Mode3 of 53 of 5
Gemini2 of 50 of 5
  1. Give me an overview of “habit formation”, with links to reliable sources.from the keyword “habit formation”
  2. Give me an overview of “bmi calculator”, with links to reliable sources.from the keyword “bmi calculator”
  3. What is PubMed, and how can I use it to find medical research?from the keyword “pubmed”
  4. Give me an overview of “zinc supplements”, with links to reliable sources.from the keyword “zinc supplements”
  5. Give me an overview of “bmi”, with links to reliable sources.from the keyword “bmi”

Visits since ChatGPT launched

all visits, Nov 2022
86.8M
all visits, Nov 2022
all visits, Oct 2026
85.3M
all visits, Oct 2026
organic search visits, Oct 2026
43.9M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
1.1M
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

nih.gov is also in the top 100 in Australia and United Kingdom.