Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #95 / News and media / publisher / Dotdash Meredith

people.com kept its Google rankings and lost 47% of its search traffic.

estimated monthly search visits, Oct 2024
16.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
8.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−47%
change in estimated search traffic
change in keywords ranking top 3
+13%
change in keywords ranking top 3

Estimated search traffic

012.0M24.0M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202416.8MOct 202521.8MOct 20268.9M
people.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0219K437K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024351KOct 2025355KOct 2026397K
people.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 893,014 ranking keywords in Oct 2026, against 4,866,085 in Oct 2024.

How often AI answers cite people.com

EngineCitations in the Ahrefs index
ChatGPT25,918
Google AI Mode7,899
Gemini1

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about people.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT2 of 51 of 5
Google AI Mode1 of 51 of 5
Gemini0 of 50 of 5
  1. Give me an overview of “dwts”, with links to reliable sources.from the keyword “dwts”
  2. Give me an overview of “dancing with the stars”, with links to reliable sources.from the keyword “dancing with the stars”
  3. Give me an overview of “ken urker”, with links to reliable sources.from the keyword “ken urker”
  4. Give me an overview of “lebron james”, with links to reliable sources.from the keyword “lebron james”
  5. Give me an overview of “susan dell”, with links to reliable sources.from the keyword “susan dell”

Visits since ChatGPT launched

all visits, Nov 2022
93.4M
all visits, Nov 2022
all visits, Oct 2026
120.0M
all visits, Oct 2026
organic search visits, Oct 2026
35.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
32K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.