Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #17 / Entertainment and streaming / Spotify

spotify.com grew its search traffic 288%.

estimated monthly search visits, Oct 2024
22.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
87.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+288%
change in estimated search traffic
change in keywords ranking top 3
+218%
change in keywords ranking top 3

Estimated search traffic

048.1M96.2M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202422.5MOct 202538.3MOct 202687.4M
spotify.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0407K814K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024233KOct 2025398KOct 2026740K
spotify.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 2,322,802 ranking keywords in Oct 2026, against 6,920,592 in Oct 2024.

How often AI answers cite spotify.com

EngineCitations in the Ahrefs index
ChatGPT3,254
Google AI Mode5,056
Gemini692

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about spotify.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode4 of 54 of 5
Gemini4 of 51 of 5
  1. What is Spotify for Artists, and what features does it offer?from the keyword “spotify for artists”
  2. Give me an overview of “spotify premium”, with links to reliable sources.from the keyword “spotify premium”
  3. Where can I find the current Texas Roadhouse menu, including location-specific prices where available?from the keyword “texas roadhouse menu”
  4. Give me an overview of “spotify wrapped”, with links to reliable sources.from the keyword “spotify wrapped”
  5. How can I access Spotify’s official web player, and which features does it offer?from the keyword “spotify web player”

Visits since ChatGPT launched

all visits, Nov 2022
124.8M
all visits, Nov 2022
all visits, Oct 2026
233.8M
all visits, Oct 2026
organic search visits, Oct 2026
33.7M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
155K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

spotify.com is also in the top 100 in Australia and United Kingdom.