All sites / United States / #23 / Retail and ecommerce / Walmart

walmart.com kept its Google rankings and lost 15% of its search traffic.

estimated monthly search visits, Oct 2024: 59.3M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 50.4M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −15%; change in estimated search traffic
change in keywords ranking top 3: +7%; change in keywords ranking top 3

Estimated search traffic

walmart.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

walmart.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 4,721,624 ranking keywords in Oct 2026, against 25,830,326 in Oct 2024.

How often AI answers cite walmart.com

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	71,486
Gemini	71,800

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about walmart.com

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	4 of 5	3 of 5
Google AI Mode	3 of 5	3 of 5
Gemini	3 of 5	2 of 5

What does an oil change involve, and how can I compare service scope and cost?from the keyword “oil change”
How can I find a Walmart store near my location and check opening hours and services?from the keyword “walmart near me”
What does the retailer “torrid” offer, and how can I check prices, delivery and return terms?from the keyword “torrid”
Where can I find Walmart career opportunities in the United States and check application requirements?from the keyword “walmart careers”
How can I search current Walmart job vacancies in the United States?from the keyword “walmart jobs”

Visits since ChatGPT launched

all visits, Nov 2022: 414.8M; all visits, Nov 2022
all visits, Oct 2026: 509.9M; all visits, Oct 2026
organic search visits, Oct 2026: 85.9M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 662K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.