Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #91 / Health and medical / publisher / Internet Brands (KKR)

webmd.com lost rankings and 78% of its search traffic.

estimated monthly search visits, Oct 2024
46.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
10.0M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−78%
change in estimated search traffic
change in keywords ranking top 3
−48%
change in keywords ranking top 3

Estimated search traffic

025.4M50.9M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202446.2MOct 202528.5MOct 202610.0M
webmd.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0567K1.1M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.0MOct 2025750KOct 2026532K
webmd.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,360,959 ranking keywords in Oct 2026, against 11,159,504 in Oct 2024.

How often AI answers cite webmd.com

EngineCitations in the Ahrefs index
ChatGPT10,998
Google AI Mode29,669
Gemini16,324

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about webmd.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 52 of 5
Google AI Mode1 of 51 of 5
Gemini2 of 50 of 5
  1. Give me an overview of “manuka honey”, with links to reliable sources.from the keyword “manuka honey”
  2. Give me an overview of “ashwagandha”, with links to reliable sources.from the keyword “ashwagandha”
  3. What does reliable medical information say about magnesium supplements, including uncertainties and when to speak to a clinician?from the keyword “magnesium supplements”
  4. Give me an overview of “ovulation calculator”, with links to reliable sources.from the keyword “ovulation calculator”
  5. How do pill-identification resources work, what are their limitations, and when should a pharmacist verify a medicine?from the keyword “pill identifier”

Visits since ChatGPT launched

all visits, Nov 2022
59.0M
all visits, Nov 2022
all visits, Oct 2026
21.4M
all visits, Oct 2026
organic search visits, Oct 2026
11.8M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
7K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.