All sites / United States / #33 / Marketplaces and classifieds / Zillow Group
zillow.com held its search traffic within 10%.
estimated monthly search visits, Oct 2024
31.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
31.8M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+1%
change in estimated search traffic
change in keywords ranking top 3
+15%
change in keywords ranking top 3
Estimated search traffic
zillow.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
zillow.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,702,937 ranking keywords in Oct 2026, against 4,531,397 in Oct 2024.
How often AI answers cite zillow.com
Engine
Citations in the Ahrefs index
ChatGPT
21,129
Google AI Mode
11,321
Gemini
6,934
Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.
Five questions we ask the AI engines about zillow.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
4 of 5
4 of 5
Google AI Mode
4 of 5
1 of 5
Gemini
5 of 5
1 of 5
Where can I find apartments near my location and compare listings, prices and availability?from the keyword “apartments near me”
Where can I compare apartments for rent and check availability, fees and lease conditions?from the keyword “apartments for rent”
Where can I compare houses for sale in the United States, including price, location and property details?from the keyword “houses for sale”
Where can I compare houses for sale near me in the United States, including price, location and property details?from the keyword “houses for sale near me”
Give me an overview of “mortgage calculator”, with links to reliable sources.from the keyword “mortgage calculator”
Visits since ChatGPT launched
all visits, Nov 2022
159.9M
all visits, Nov 2022
all visits, Oct 2026
205.2M
all visits, Oct 2026
organic search visits, Oct 2026
58.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
143K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
