All sites / Australia / #89 / Retail and ecommerce / Amazon
amazon.com kept its Google rankings and lost 31% of its search traffic.
estimated monthly search visits, Oct 2024
1.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−31%
change in estimated search traffic
change in keywords ranking top 3
+25%
change in keywords ranking top 3
Estimated search traffic
amazon.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
amazon.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 508,409 ranking keywords in Oct 2026, against 2,589,511 in Oct 2024.
How often AI answers cite amazon.com
Engine
Citations in the Ahrefs index
ChatGPT
withheld, failed consistency check
Google AI Mode
1,628
Gemini
183
Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.
Five questions we ask the AI engines about amazon.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
5 of 5
4 of 5
Google AI Mode
5 of 5
2 of 5
Gemini
5 of 5
0 of 5
What does Amazon Prime include in Australia, what does it cost, and how can I cancel?from the keyword “amazon prime”
How can someone in Australia use Amazon US, and what shipping, currency and import conditions should they check?from the keyword “amazon us”
Give me an overview of AWS, including its main services, pricing approach and limitations.from the keyword “aws”
How does Send to Kindle work, which file formats does it support, and what are its limitations?from the keyword “send to kindle”
What is Amazon Video, and where can I find its available features, pricing and access conditions?from the keyword “amazon video”
Visits since ChatGPT launched
all visits, Nov 2022
17.7M
all visits, Nov 2022
all visits, Oct 2026
10.3M
all visits, Oct 2026
organic search visits, Oct 2026
2.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
9K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
