All sites / United States / #7 / Retail and ecommerce / Amazon
amazon.com lost rankings and 34% of its search traffic.
estimated monthly search visits, Oct 2024
332.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
219.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−34%
change in estimated search traffic
change in keywords ranking top 3
−27%
change in keywords ranking top 3
Estimated search traffic
amazon.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
amazon.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 16,490,453 ranking keywords in Oct 2026, against 55,033,725 in Oct 2024.
How often AI answers cite amazon.com
Engine
Citations in the Ahrefs index
ChatGPT
16,312
Google AI Mode
113,442
Gemini
3,635
Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.
Five questions we ask the AI engines about amazon.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
2 of 5
Google AI Mode
3 of 5
3 of 5
Gemini
3 of 5
0 of 5
Where can I find work-from-home job listings in the United States, and compare requirements and working conditions?from the keyword “work from home jobs”
What does Amazon Prime include in the United States, what does it cost, and how can I cancel?from the keyword “amazon prime”
How does “prime video” work, and what costs, terms and limitations should I check?from the keyword “prime video”
Which laptops were well reviewed in 2025, and how do their specifications, prices and limitations compare?from the keyword “best laptops 2025”
How does “amazon music” work, and what costs, terms and limitations should I check?from the keyword “amazon music”
Visits since ChatGPT launched
all visits, Nov 2022
2.1B
all visits, Nov 2022
all visits, Oct 2026
1.9B
all visits, Oct 2026
organic search visits, Oct 2026
249.9M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
1.1M
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
