All sites / Australia / #64 / Travel and local / Booking Holdings
booking.com lost rankings and 46% of its search traffic.
estimated monthly search visits, Oct 2024
2.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−46%
change in estimated search traffic
change in keywords ranking top 3
−29%
change in keywords ranking top 3
Estimated search traffic
booking.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
booking.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 157,237 ranking keywords in Oct 2026, against 530,658 in Oct 2024.
How often AI answers cite booking.com
Engine
Citations in the Ahrefs index
ChatGPT
withheld, failed consistency check
Google AI Mode
1,854
Gemini
1,424
Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.
Five questions we ask the AI engines about booking.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
3 of 5
Google AI Mode
4 of 5
2 of 5
Gemini
3 of 5
0 of 5
Give me an overview of “booking”, clarifying the service or process being discussed.from the keyword “booking”
Where can I find official information about Meriton Suites locations, rooms and booking conditions?from the keyword “meriton suites”
How can I verify which official Booking.com service is intended by the search “booking .com.au”?from the keyword “booking .com.au”
What does “bookings” refer to, and which reliable sources explain the relevant service or process?from the keyword “bookings”
Where can I find Booking.com’s official customer support and contact options?from the keyword “booking.com contact”
Visits since ChatGPT launched
all visits, Nov 2022
8.7M
all visits, Nov 2022
all visits, Oct 2026
11.7M
all visits, Oct 2026
organic search visits, Oct 2026
1.1M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
12K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
