All sites / United Kingdom / #77 / Travel and local / Booking Holdings
booking.com lost rankings and 43% of its search traffic.
estimated monthly search visits, Oct 2024
6.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
3.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−43%
change in estimated search traffic
change in keywords ranking top 3
−39%
change in keywords ranking top 3
Estimated search traffic
booking.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
booking.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 336,857 ranking keywords in Oct 2026, against 1,070,812 in Oct 2024.
How often AI answers cite booking.com
Engine
Citations in the Ahrefs index
ChatGPT
withheld, failed consistency check
Google AI Mode
5,216
Gemini
2,974
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about booking.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
4 of 5
4 of 5
Google AI Mode
4 of 5
3 of 5
Gemini
4 of 5
3 of 5
How can I find the official Booking.com website and learn about its services?from the keyword “booking .com”
Where can I find official information about using Booking.com in the United Kingdom?from the keyword “booking uk”
Give me an overview of “hilton”, with links to reliable sources.from the keyword “hilton”
Give me an overview of “booking.com uk”, with links to reliable sources.from the keyword “booking.com uk”
Where can I find official information about booking.com and the services available?from the keyword “booking.com”
Visits since ChatGPT launched
all visits, Nov 2022
23.4M
all visits, Nov 2022
all visits, Oct 2026
38.1M
all visits, Oct 2026
organic search visits, Oct 2026
1.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
22K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
