Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #70 / Entertainment and streaming / Roblox

roblox.com grew its search traffic 16%.

estimated monthly search visits, Oct 2024
1.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+16%
change in estimated search traffic
change in keywords ranking top 3
+9%
change in keywords ranking top 3

Estimated search traffic

01.1M2.1M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.3MOct 20251.9MOct 20261.5M
roblox.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

02K5K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20244KOct 20254KOct 20264K
roblox.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 8,547 ranking keywords in Oct 2026, against 69,283 in Oct 2024.

How often AI answers cite roblox.com

EngineCitations in the Ahrefs index
ChatGPT186
Google AI Mode112
Gemini49

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about roblox.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini5 of 55 of 5
  1. Where can I find official guidance for redeeming Robux-related codes or credit and checking which codes are supported?from the keyword “robux redeem”
  2. How do Roblox gift cards work, including redemption, regional conditions and account safety?from the keyword “roblox gift card”
  3. What are Robux, and where can I find official information about their use, costs and purchase controls?from the keyword “robux”
  4. Where can I find official Roblox downloads and check device requirements?from the keyword “roblox download”
  5. How can I redeem a Roblox code using the official process and avoid fraudulent redemption sites?from the keyword “roblox redeem”

Visits since ChatGPT launched

all visits, Nov 2022
6.0M
all visits, Nov 2022
all visits, Oct 2026
11.5M
all visits, Oct 2026
organic search visits, Oct 2026
766K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
7K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

roblox.com is also in the top 100 in United Kingdom and United States.