Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #41 / Entertainment and streaming / Roblox

roblox.com grew its search traffic 18%.

estimated monthly search visits, Oct 2024
15.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
18.4M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+18%
change in estimated search traffic
change in keywords ranking top 3
+8%
change in keywords ranking top 3

Estimated search traffic

015.4M30.9M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202415.7MOct 202528.1MOct 202618.4M
roblox.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

024K49K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202441KOct 202541KOct 202644K
roblox.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 80,092 ranking keywords in Oct 2026, against 590,854 in Oct 2024.

How often AI answers cite roblox.com

EngineCitations in the Ahrefs index
ChatGPT1,562
Google AI Mode1,148
Gemini483

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about roblox.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini5 of 55 of 5
  1. Give me an overview of “roblox studio”, with links to reliable sources.from the keyword “roblox studio”
  2. How do I redeem a Roblox gift card or code through the official service?from the keyword “roblox redeem”
  3. Where can I find the official Roblox download and check device requirements?from the keyword “roblox download”
  4. Give me an overview of “robux”, with links to reliable sources.from the keyword “robux”
  5. Give me an overview of “roblox gift card”, with links to reliable sources.from the keyword “roblox gift card”

Visits since ChatGPT launched

all visits, Nov 2022
112.3M
all visits, Nov 2022
all visits, Oct 2026
216.8M
all visits, Oct 2026
organic search visits, Oct 2026
14.4M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
164K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

roblox.com is also in the top 100 in Australia and United Kingdom.