Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #48 / News and media / publisher / Guardian Media Group (Scott Trust)

theguardian.com grew its search traffic 20%.

estimated monthly search visits, Oct 2024
2.5M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
2.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+20%
change in estimated search traffic
change in keywords ranking top 3
−2%
change in keywords ranking top 3

Estimated search traffic

02.3M4.6M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20242.5MOct 20254.2MOct 20262.9M
theguardian.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

033K66K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202447KOct 202560KOct 202646K
theguardian.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 176,235 ranking keywords in Oct 2026, against 1,594,664 in Oct 2024.

How often AI answers cite theguardian.com

EngineCitations in the Ahrefs index
ChatGPT7,785
Google AI Mode3,209
Gemini2,021

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about theguardian.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 52 of 5
Google AI Mode1 of 51 of 5
Gemini2 of 51 of 5
  1. Give me an overview of NFL, with links to reliable sources.from the keyword “nfl”
  2. Give me an overview of “Trump”, identifying the person or other meaning being discussed.from the keyword “trump”
  3. Where can I find current world news coverage, with publication dates and original sources?from the keyword “world news”
  4. Give me an overview of cricket, with links to reliable sources.from the keyword “cricket”
  5. Where can I find current Trump news coverage, with publication dates and original sources?from the keyword “trump news”

Visits since ChatGPT launched

all visits, Nov 2022
25.6M
all visits, Nov 2022
all visits, Oct 2026
19.0M
all visits, Oct 2026
organic search visits, Oct 2026
3.9M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
11K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

theguardian.com is also in the top 100 in United Kingdom.