All sites / United Kingdom / #36 / News and media / publisher / Guardian Media Group (Scott Trust)
theguardian.com kept its Google rankings and lost 27% of its search traffic.
estimated monthly search visits, Oct 2024
9.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
7.1M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−27%
change in estimated search traffic
change in keywords ranking top 3
+16%
change in keywords ranking top 3
Estimated search traffic
theguardian.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
theguardian.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 424,794 ranking keywords in Oct 2026, against 3,182,288 in Oct 2024.
How often AI answers cite theguardian.com
Engine
Citations in the Ahrefs index
ChatGPT
31,675
Google AI Mode
12,642
Gemini
6,530
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about theguardian.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
3 of 5
3 of 5
Google AI Mode
1 of 5
1 of 5
Gemini
0 of 5
0 of 5
Give me an overview of “f1”, with links to reliable sources.from the keyword “f1”
Give me an overview of “liverpool”, with links to reliable sources.from the keyword “liverpool”
Where can I find current trump news coverage, with publication dates and original sources?from the keyword “trump news”
Where can I find current news coverage, with publication dates and original sources?from the keyword “news”
Give me an overview of “andy burnham”, with links to reliable sources.from the keyword “andy burnham”
Visits since ChatGPT launched
all visits, Nov 2022
127.3M
all visits, Nov 2022
all visits, Oct 2026
44.2M
all visits, Oct 2026
organic search visits, Oct 2026
8.4M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
46K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
theguardian.com is also in the top 100 in Australia.
