Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #60 / Marketplaces and classifieds / publisher / Trustpilot

trustpilot.com grew its search traffic 211%.

estimated monthly search visits, Oct 2024
579K
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
1.8M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+211%
change in estimated search traffic
change in keywords ranking top 3
+82%
change in keywords ranking top 3

Estimated search traffic

0989K2.0M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024579KOct 2025792KOct 20261.8M
trustpilot.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

026K51K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202426KOct 202530KOct 202647K
trustpilot.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 162,613 ranking keywords in Oct 2026, against 462,699 in Oct 2024.

How often AI answers cite trustpilot.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode6,259
Gemini3,766

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about trustpilot.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT0 of 50 of 5
Google AI Mode1 of 51 of 5
Gemini1 of 51 of 5
  1. Give me an overview of “CeX”, clarifying the organisation or other meaning being discussed.from the keyword “cex”
  2. What do Australian official sources say about online pokies, including consumer risks and regulation? Provide general information without recommendations or sign-up links.from the keyword “online pokies australia”
  3. What does “Royal Reels” refer to? Provide a factual overview, including any consumer risks, without recommendations or sign-up links.from the keyword “royal reels”
  4. Give me an overview of “Pillow Talk”, clarifying the brand, title or other meaning being discussed.from the keyword “pillow talk”
  5. How does Temu work, and what should shoppers check about product information, delivery, returns and privacy?from the keyword “temu”

Visits since ChatGPT launched

all visits, Nov 2022
1.1M
all visits, Nov 2022
all visits, Oct 2026
1.8M
all visits, Oct 2026
organic search visits, Oct 2026
779K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
1K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

trustpilot.com is also in the top 100 in United Kingdom and United States.