Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #19 / Sport / publisher / FIFA

fifa.com's earlier reading can't be compared fairly.

The Oct 2024 Ahrefs reading for fifa.com is close to zero for a site that was already large, which points to a data fault. Its change of +2769% is left out of every median and count on this site.

estimated monthly search visits, Oct 2024
160K
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
n/a
change in estimated search traffic
change in keywords ranking top 3
+41%
change in keywords ranking top 3

Estimated search traffic

02.5M5.0M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024160KOct 2025625KOct 20264.6M
fifa.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

02K5K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20243KOct 20253KOct 20264K
fifa.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 11,760 ranking keywords in Oct 2026, against 43,029 in Oct 2024.

How often AI answers cite fifa.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode147
Gemini88

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about fifa.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 55 of 5
Gemini5 of 52 of 5
  1. Give me an overview of “fifa world cup 2026”, with links to reliable sources.from the keyword “fifa world cup 2026”
  2. Where can I check world cup 2026 schedule, with the date and competition clearly identified?from the keyword “world cup 2026 schedule”
  3. Where can I find FIFA World Cup fixtures and results, with the tournament year and match dates identified?from the keyword “fifa world cup games”
  4. Where can I check fifa world cup standings, with the date and competition clearly identified?from the keyword “fifa world cup standings”
  5. Where can I find FIFA World Cup brackets, with the tournament year clearly identified?from the keyword “fifa world cup brackets”

Visits since ChatGPT launched

all visits, Nov 2022
11.0M
all visits, Nov 2022
all visits, Oct 2026
2.0M
all visits, Oct 2026
organic search visits, Oct 2026
144K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
191
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

fifa.com is also in the top 100 in Australia and United States.