Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #47 / Sport / publisher / FIFA

fifa.com grew its search traffic 277%.

estimated monthly search visits, Oct 2024
1.2M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
4.6M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+277%
change in estimated search traffic
change in keywords ranking top 3
+25%
change in keywords ranking top 3

Estimated search traffic

02.6M5.1M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.2MOct 20253.0MOct 20264.6M
fifa.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

010K20K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202414KOct 202516KOct 202618K
fifa.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 41,163 ranking keywords in Oct 2026, against 148,593 in Oct 2024.

How often AI answers cite fifa.com

EngineCitations in the Ahrefs index
ChatGPT1,519
Google AI Mode787
Gemini469

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about fifa.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 53 of 5
Gemini5 of 52 of 5
  1. Where can I find a World Cup bracket, with the sport and tournament year clearly identified?from the keyword “world cup bracket”
  2. Where can I find FIFA World Cup brackets, with the tournament year clearly identified?from the keyword “fifa world cup brackets”
  3. Give me an overview of the 2026 FIFA World Cup, also called “Copa Mundial de la FIFA 2026”, with reliable sources.from the keyword “copa mundial de la fifa 2026”
  4. Give me an overview of “fifa world cup 2026”, with links to reliable sources.from the keyword “fifa world cup 2026”
  5. Where can I check world cup fixtures, with the date and competition clearly identified?from the keyword “world cup fixtures”

Visits since ChatGPT launched

all visits, Nov 2022
20.9M
all visits, Nov 2022
all visits, Oct 2026
1.8M
all visits, Oct 2026
organic search visits, Oct 2026
821K
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
5K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

fifa.com is also in the top 100 in Australia and United Kingdom.