Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United Kingdom / #20 / Entertainment and streaming / publisher / Amazon

imdb.com kept its Google rankings and lost 51% of its search traffic.

estimated monthly search visits, Oct 2024
24.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
12.1M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−51%
change in estimated search traffic
change in keywords ranking top 3
−8%
change in keywords ranking top 3

Estimated search traffic

013.6M27.2M2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202424.8MOct 202522.2MOct 202612.1M
imdb.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0247K494K2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-07-28: AI Mode launches in the UK2025-10-07: AI Mode adds 35 languages and 40 countries2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024374KOct 2025449KOct 2026344K
imdb.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 936,818 ranking keywords in Oct 2026, against 1,993,679 in Oct 2024.

How often AI answers cite imdb.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode6,597
Gemini11

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about imdb.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT1 of 52 of 5
Google AI Mode2 of 42 of 4
Gemini0 of 50 of 5
  1. Give me an overview of “dune 2”, with links to reliable sources.from the keyword “dune 2”
  2. Give me an overview of “the gentlemen”, with links to reliable sources.from the keyword “the gentlemen”
  3. Give me an overview of “game of thrones”, with links to reliable sources.from the keyword “game of thrones”
  4. Who is in the cast of The Odyssey, with the production and release year clearly identified?from the keyword “cast of the odyssey”
  5. Give me an overview of “toy story 5”, with links to reliable sources.from the keyword “toy story 5”

Visits since ChatGPT launched

all visits, Nov 2022
39.8M
all visits, Nov 2022
all visits, Oct 2026
40.1M
all visits, Oct 2026
organic search visits, Oct 2026
14.8M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
15K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

imdb.com is also in the top 100 in Australia and United States.