Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #15 / Entertainment and streaming / publisher / Amazon

imdb.com kept its Google rankings and lost 43% of its search traffic.

estimated monthly search visits, Oct 2024
126.6M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
71.9M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−43%
change in estimated search traffic
change in keywords ranking top 3
+7%
change in keywords ranking top 3

Estimated search traffic

072.6M145.2M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024126.6MOct 2025132.0MOct 202671.9M
imdb.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

01.2M2.3M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.9MOct 20252.1MOct 20262.0M
imdb.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 5,070,285 ranking keywords in Oct 2026, against 12,692,166 in Oct 2024.

How often AI answers cite imdb.com

EngineCitations in the Ahrefs index
ChatGPTwithheld, failed consistency check
Google AI Mode28,551
Gemini24

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about imdb.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT0 of 50 of 5
Google AI Mode2 of 52 of 5
Gemini0 of 50 of 5
  1. Give me an overview of “backrooms”, with links to reliable sources.from the keyword “backrooms”
  2. Give me an overview of “ted lasso”, with links to reliable sources.from the keyword “ted lasso”
  3. Who is in the cast of The Odyssey, with the production and release year identified?from the keyword “cast of the odyssey”
  4. Who is in the cast of Wednesday, with the season identified?from the keyword “wednesday cast”
  5. Who is in the cast of House of the Dragon, with the season identified?from the keyword “house of dragon cast”

Visits since ChatGPT launched

all visits, Nov 2022
247.3M
all visits, Nov 2022
all visits, Oct 2026
285.7M
all visits, Oct 2026
organic search visits, Oct 2026
117.0M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
72K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

imdb.com is also in the top 100 in Australia and United Kingdom.