All sites / United Kingdom / #14 / Technology and software / Microsoft

microsoft.com kept its Google rankings and lost 25% of its search traffic.

estimated monthly search visits, Oct 2024: 30.9M; estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026: 23.3M; estimated monthly search visits, Oct 2026
change in estimated search traffic: −25%; change in estimated search traffic
change in keywords ranking top 3: −7%; change in keywords ranking top 3

Estimated search traffic

microsoft.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

microsoft.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 187,771 ranking keywords in Oct 2026, against 1,007,028 in Oct 2024.

How often AI answers cite microsoft.com

Engine	Citations in the Ahrefs index
ChatGPT	withheld, failed consistency check
Google AI Mode	3,259
Gemini	1,443

Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.

Five questions we ask the AI engines about microsoft.com

Written from the site's own top Google keywords, keeping the intent of the search.

Engine	Named	Linked
ChatGPT	5 of 5	5 of 5
Google AI Mode	5 of 5	5 of 5
Gemini	5 of 5	3 of 5

What is Microsoft, and where can I find official information about its products?from the keyword “microsoft”
Give me an overview of “hotmail”, with links to reliable sources.from the keyword “hotmail”
How can I find the official sign-in page for “outlook login” and avoid lookalike sites?from the keyword “outlook login”
Give me an overview of “outlook”, with links to reliable sources.from the keyword “outlook”
Give me an overview of “microsoft 365”, with links to reliable sources.from the keyword “microsoft 365”

Visits since ChatGPT launched

all visits, Nov 2022: 48.3M; all visits, Nov 2022
all visits, Oct 2026: 64.1M; all visits, Oct 2026
organic search visits, Oct 2026: 7.5M; organic search visits, Oct 2026
visits from AI assistants, Oct 2026: 84K; visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

microsoft.com is also in the top 100 in Australia and United States.