Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #22 / Technology and software / Microsoft

microsoft.com lost rankings and 19% of its search traffic.

estimated monthly search visits, Oct 2024
62.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
51.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−19%
change in estimated search traffic
change in keywords ranking top 3
−11%
change in keywords ranking top 3

Estimated search traffic

034.6M69.1M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202462.8MOct 202558.0MOct 202651.2M
microsoft.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0409K819K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024744KOct 2025740KOct 2026665K
microsoft.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 1,236,346 ranking keywords in Oct 2026, against 6,766,247 in Oct 2024.

How often AI answers cite microsoft.com

EngineCitations in the Ahrefs index
ChatGPT21,374
Google AI Mode12,976
Gemini5,993

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about microsoft.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT5 of 55 of 5
Google AI Mode5 of 54 of 5
Gemini5 of 55 of 5
  1. Give me an overview of “hotmail”, with links to reliable sources.from the keyword “hotmail”
  2. Give me an overview of “microsoft teams”, with links to reliable sources.from the keyword “microsoft teams”
  3. Give me an overview of “outlook”, with links to reliable sources.from the keyword “outlook”
  4. Give me an overview of “outlook email”, with links to reliable sources.from the keyword “outlook email”
  5. Give me an overview of “bing”, with links to reliable sources.from the keyword “bing”

Visits since ChatGPT launched

all visits, Nov 2022
170.3M
all visits, Nov 2022
all visits, Oct 2026
286.0M
all visits, Oct 2026
organic search visits, Oct 2026
44.2M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
729K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

microsoft.com is also in the top 100 in Australia and United Kingdom.