All sites / United Kingdom / #98 / Retail and ecommerce / Nike
nike.com kept its Google rankings and lost 43% of its search traffic.
- estimated monthly search visits, Oct 2024
- 4.6M
- estimated monthly search visits, Oct 2024
- estimated monthly search visits, Oct 2026
- 2.6M
- estimated monthly search visits, Oct 2026
- change in estimated search traffic
- −43%
- change in estimated search traffic
- change in keywords ranking top 3
- −3%
- change in keywords ranking top 3
Estimated search traffic
Keywords ranking in Google's top three
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 82,475 ranking keywords in Oct 2026, against 269,926 in Oct 2024.
How often AI answers cite nike.com
| Engine | Citations in the Ahrefs index |
|---|---|
| ChatGPT | withheld, failed consistency check |
| Google AI Mode | 3,879 |
| Gemini | 1,772 |
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about nike.com
Written from the site's own top Google keywords, keeping the intent of the search.
| Engine | Named | Linked |
|---|---|---|
| ChatGPT | 5 of 5 | 5 of 5 |
| Google AI Mode | 5 of 5 | 1 of 5 |
| Gemini | 5 of 5 | 1 of 5 |
- Where can I find official Nike outlet options and check offer, delivery and return terms?from the keyword “nike outlet”
- Which features, specifications and price considerations matter when comparing nike trainers?from the keyword “nike trainers”
- What should I compare when buying Nike P-6000 shoes, including sizing, materials and price?from the keyword “nike p6000”
- What product does “P6000” refer to in the Nike footwear range, and what features, sizing and prices should I compare?from the keyword “p6000”
- Which features, specifications and price considerations matter when comparing nike shoes?from the keyword “nike shoes”
Visits since ChatGPT launched
- all visits, Nov 2022
- 8.7M
- all visits, Nov 2022
- all visits, Oct 2026
- 9.6M
- all visits, Oct 2026
- organic search visits, Oct 2026
- 712K
- organic search visits, Oct 2026
- visits from AI assistants, Oct 2026
- 5K
- visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
nike.com is also in the top 100 in United States.