All sites / United States / #86 / Retail and ecommerce / Nike
nike.com kept its Google rankings and lost 44% of its search traffic.
estimated monthly search visits, Oct 2024
14.7M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
8.2M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−44%
change in estimated search traffic
change in keywords ranking top 3
−2%
change in keywords ranking top 3
Estimated search traffic
nike.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
nike.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 397,824 ranking keywords in Oct 2026, against 1,412,156 in Oct 2024.
How often AI answers cite nike.com
Engine
Citations in the Ahrefs index
ChatGPT
21,094
Google AI Mode
10,500
Gemini
6,062
Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.
Five questions we ask the AI engines about nike.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
5 of 5
4 of 5
Google AI Mode
5 of 5
2 of 5
Gemini
5 of 5
4 of 5
What should I compare when buying Nike socks, including materials, sizing and price?from the keyword “nike socks”
What should I compare when buying Nike Tech clothing, including materials, fit, price and returns?from the keyword “nike tech”
What should I compare when buying Jordans, including model, sizing, authenticity and price?from the keyword “jordans”
What official information is available about Nike Mind 001, including features, availability and price?from the keyword “nike mind 001”
What should I compare when buying Nike Vomero shoes, including fit, features and price?from the keyword “nike vomero”
Visits since ChatGPT launched
all visits, Nov 2022
52.8M
all visits, Nov 2022
all visits, Oct 2026
34.1M
all visits, Oct 2026
organic search visits, Oct 2026
6.3M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
32K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
