All sites / United Kingdom / #27 / News and media / publisher / Yahoo (Apollo Global Management)
yahoo.com kept its Google rankings and lost 11% of its search traffic.
estimated monthly search visits, Oct 2024
10.9M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
9.7M
estimated monthly search visits, Oct 2026
change in estimated search traffic
−11%
change in estimated search traffic
change in keywords ranking top 3
+61%
change in keywords ranking top 3
Estimated search traffic
yahoo.com, Ahrefs estimated monthly organic search traffic, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Keywords ranking in Google's top three
yahoo.com, keywords ranking positions 1 to 3, United Kingdom. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.
Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 292,916 ranking keywords in Oct 2026, against 2,511,439 in Oct 2024.
How often AI answers cite yahoo.com
Engine
Citations in the Ahrefs index
ChatGPT
7,442
Google AI Mode
12,875
Gemini
60
Ahrefs AI responses index, captured 28 October 2026, United Kingdom, including subdomains.
Five questions we ask the AI engines about yahoo.com
Written from the site's own top Google keywords, keeping the intent of the search.
Engine
Named
Linked
ChatGPT
1 of 5
2 of 5
Google AI Mode
1 of 5
1 of 5
Gemini
1 of 5
1 of 5
Give me an overview of “ufc”, with links to reliable sources.from the keyword “ufc”
Give me an overview of “yahoo mail uk”, with links to reliable sources.from the keyword “yahoo mail uk”
Give me an overview of “autotrader”, with links to reliable sources.from the keyword “autotrader”
Where can I check current football scores, with the competition and match date identified?from the keyword “football scores”
Give me an overview of “chelsea”, with links to reliable sources.from the keyword “chelsea”
Visits since ChatGPT launched
all visits, Nov 2022
287.8M
all visits, Nov 2022
all visits, Oct 2026
86.6M
all visits, Oct 2026
organic search visits, Oct 2026
10.6M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
65K
visits from AI assistants, Oct 2026
Semrush Traffic Analytics modelled visits, United Kingdom, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.
