Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #12 / News and media / publisher / Yahoo (Apollo Global Management)

yahoo.com held its search traffic within 10%.

estimated monthly search visits, Oct 2024
102.3M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
104.8M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+3%
change in estimated search traffic
change in keywords ranking top 3
+66%
change in keywords ranking top 3

Estimated search traffic

096.9M193.9M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024102.3MOct 2025176.2MOct 2026104.8M
yahoo.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0474K948K2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024520KOct 2025797KOct 2026862K
yahoo.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 3,133,305 ranking keywords in Oct 2026, against 22,826,177 in Oct 2024.

How often AI answers cite yahoo.com

EngineCitations in the Ahrefs index
ChatGPT41,852
Google AI Mode90,683
Gemini150

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about yahoo.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT3 of 52 of 5
Google AI Mode3 of 53 of 5
Gemini3 of 51 of 5
  1. Give me an overview of “nfl”, with links to reliable sources.from the keyword “nfl”
  2. Where can I find current yahoo news coverage, with publication dates and original sources?from the keyword “yahoo news”
  3. Give me an overview of “dodgers”, with links to reliable sources.from the keyword “dodgers”
  4. Give me an overview of “yahoo mail”, with links to reliable sources.from the keyword “yahoo mail”
  5. Give me an overview of “yahoo finance”, with links to reliable sources.from the keyword “yahoo finance”

Visits since ChatGPT launched

all visits, Nov 2022
2.2B
all visits, Nov 2022
all visits, Oct 2026
1.2B
all visits, Oct 2026
organic search visits, Oct 2026
134.4M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
620K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

yahoo.com is also in the top 100 in Australia and United Kingdom.