Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / Australia / #8 / Technology and software / Apple

apple.com grew its search traffic 40%.

estimated monthly search visits, Oct 2024
6.8M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
9.5M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+40%
change in estimated search traffic
change in keywords ranking top 3
+26%
change in keywords ranking top 3

Estimated search traffic

05.2M10.5M2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20246.8MOct 20258.9MOct 20269.5M
apple.com, Ahrefs estimated monthly organic search traffic, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

083K166K2024-10-28: AI Overviews expand to 100 or more countries2024-10-29: AI Overviews roll out in Australia2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-13: March 2025 core update2025-06-30: June 2025 core update2025-08-21: AI Mode expands to 180 more countries in English2025-10-07: AI Mode adds 35 languages and 40 countries2025-10-08: AI Mode launches in Australia2025-10-15: Ads inside AI Overviews reported in Australia2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 2024120KOct 2025130KOct 2026151K
apple.com, keywords ranking positions 1 to 3, Australia. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 549,290 ranking keywords in Oct 2026, against 1,897,066 in Oct 2024.

How often AI answers cite apple.com

EngineCitations in the Ahrefs index
ChatGPT12,587
Google AI Mode6,762
Gemini3,149

Ahrefs AI responses index, captured 28 October 2026, Australia, including subdomains.

Five questions we ask the AI engines about apple.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT4 of 54 of 5
Google AI Mode4 of 53 of 5
Gemini4 of 51 of 5
  1. What is Apple Music, and where can I find official information about its features and access?from the keyword “apple music”
  2. Where can I find official information and specifications for the iPhone 18 Pro Max?from the keyword “iphone 18 pro max”
  3. Where can I find Facebook’s official site, app and sign-in help?from the keyword “facebook”
  4. How does Skyscanner work for comparing travel options, and what should I check before booking?from the keyword “skyscanner”
  5. Give me an overview of AirPods, with links to official product information and reliable reviews.from the keyword “airpods”

Visits since ChatGPT launched

all visits, Nov 2022
12.6M
all visits, Nov 2022
all visits, Oct 2026
20.5M
all visits, Oct 2026
organic search visits, Oct 2026
5.5M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
245K
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, Australia, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

apple.com is also in the top 100 in United Kingdom and United States.