Review preview. Private, not for sharing. Data snapshot October 2026 cohort, assembled 2026-11-07.
ZERO CLICKS GIVENAI Search Leaders

All sites / United States / #8 / Technology and software / Apple

apple.com grew its search traffic 114%.

estimated monthly search visits, Oct 2024
78.1M
estimated monthly search visits, Oct 2024
estimated monthly search visits, Oct 2026
167.0M
estimated monthly search visits, Oct 2026
change in estimated search traffic
+114%
change in estimated search traffic
change in keywords ranking top 3
+33%
change in keywords ranking top 3

Estimated search traffic

091.8M183.7M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 202478.1MOct 2025103.3MOct 2026167.0M
apple.com, Ahrefs estimated monthly organic search traffic, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Keywords ranking in Google's top three

0798K1.6M2024-10-03: Ads in AI Overviews go live on US mobile2024-10-28: AI Overviews expand to 100 or more countries2024-11-11: November 2024 core update2024-12-12: December 2024 core update2025-03-05: AI Mode opens in Search Labs (US)2025-03-13: March 2025 core update2025-05-20: AI Mode rolls out to all US users2025-05-21: Ads in AI Mode and desktop AI Overviews (US)2025-06-30: June 2025 core update2025-09-18: AI Mode announced for Chrome address bar2025-11-18: Gemini 3 ships in AI Mode2025-12-11: December 2025 core update2026-01-27: Gemini 3 default for AI Overviews, handoff to AI Mode2026-02-05: February 2026 Discover core update2026-03-27: March 2026 core update2026-05-19: I/O 2026: AI Mode hits 1 billion users, Gemini 3.5 Flash2026-05-20: AI Overviews and AI Mode combined worldwide2026-05-21: May 2026 core update2026-09-29: AI Mode information monitoring for all usersOct 20241.1MOct 20251.2MOct 20261.5M
apple.com, keywords ranking positions 1 to 3, United States. Dotted line marks the Oct 2024 level. Vertical marks are Google results page changes.

Points are Ahrefs Site Explorer estimates for the first of each month shown. Months in between are being collected. All 4,636,049 ranking keywords in Oct 2026, against 17,264,011 in Oct 2024.

How often AI answers cite apple.com

EngineCitations in the Ahrefs index
ChatGPT80,046
Google AI Mode52,799
Gemini26,231

Ahrefs AI responses index, captured 28 October 2026, United States, including subdomains.

Five questions we ask the AI engines about apple.com

Written from the site's own top Google keywords, keeping the intent of the search.

EngineNamedLinked
ChatGPT3 of 52 of 5
Google AI Mode3 of 52 of 5
Gemini3 of 53 of 5
  1. Give me an overview of “canva”, with links to reliable sources.from the keyword “canva”
  2. Give me an overview of “airpods”, with links to reliable sources.from the keyword “airpods”
  3. Give me an overview of “apple tv”, with links to reliable sources.from the keyword “apple tv”
  4. Give me an overview of “american airlines”, with links to reliable sources.from the keyword “american airlines”
  5. Give me an overview of “apple music”, with links to reliable sources.from the keyword “apple music”

Visits since ChatGPT launched

all visits, Nov 2022
214.2M
all visits, Nov 2022
all visits, Oct 2026
281.9M
all visits, Oct 2026
organic search visits, Oct 2026
68.2M
organic search visits, Oct 2026
visits from AI assistants, Oct 2026
1.9M
visits from AI assistants, Oct 2026

Semrush Traffic Analytics modelled visits, United States, a separate source from the Ahrefs estimates above. Semrush restates this data on 9 November 2026.

apple.com is also in the top 100 in Australia and United Kingdom.